No one ever said that starting, running and growing a small business was easy. Most entrepreneurs know they've got their work cut out for them when they start up, but many are unprepared for just how difficult it can be until they get there...
Marketing for small businesses can be a big challenge, especially when you're trying to build a brand presence. Linda Lauren, a psychic medium and owner of the retail shop Embracing the Universe, believes she will have to work hard to market her changing brand in 2016.
"I will be going from services to primarily products," Lauren told Business News Daily. "The challenges that come with that have a lot to do with helping people to shift their awareness more to my products."
Lauren said she plans to tackle these obstacles by stepping up social media efforts to engage customers and educating them about what her brand represents. At the same time, this will help to steer them to her website for more information and ordering, she said. Lauren also noted that she will use regular email newsletters to extend her reach, which will also inform people of her latest product trends...
By Nicole Fallon Taylor,
Business News Daily Assistant Editor
January 4, 2016 10:23 am EST